ABOUT US
The Parish Group is a laser-focused team of creative and analytical admissions professionals who are committed to uniting school with their best-fit students. Our proven partnering process uses the tools of research, big data, common-sense branding, innovative multi-channel communications, and responsive photography and video.
Research
Our research has helped institutions across the country develop strategies that are needed to be more competitive. The Parish Group offers full-service research capabilities from an enrollment management perspective, both quantitative and qualitative.
Our custom research projects may include telephone/written surveys; focus groups; predictive modeling; awareness and peer assessments; strategic communications and web sites; and audits of current practices, programs, and communications. We have experience conducting large and small market research projects.
Search
We bring a custom approach to strategic search campaigns. Our programs are designed for your unique needs, through concentrated efforts to meet, and surpass, your school’s recruitment goals. The Parish Group’s extensive expertise spans decades, with team members who have cut their teeth in all aspects of higher education.
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Interactive
Our skill set has broadened over the years, but our dedication to perfection, efficiency, creativity, and innovation has never wavered. And while those skill sets are still vital in today’s market, they’ve been enhanced by online and digital technologies, big data and social media management, IP targeting and email campaigns.
Collateral print has morphed into variable and personalized communications based on favorite majors, interest, and sports. We know these things and we use them for your best advantage.
Social Media
Consulting
For many schools, the viewership of their social media pages rivals that of their website. It’s vitally important to have a social media presence that supports your institution’s brand through actively engaging and controlled content. We offer a two-pronged method to improved social media metrics; first, we engage in thorough social listening to audit and report our findings. This process enables improved awareness and strategic steps forward.
Secondly, we train staff at your institution to manage any host of platforms through best practices and professionalism. Training involves reducing or increasing accounts, developing a strategy for variable audiences, and creating a base content calendar for the year. Our thorough approach to this important element of institutional branding has shown an explosion of social media visits and engagement for our client-partners.
Creative
At the Parish Group, we don’t waste time winking in the dark. The road to awesome includes tailored research, discovery, and informed decisions. We will energize your brand and enrollment strategies with engaging photography, inspired design and storytelling, and innovative technology. These will fuel responsive communications flows for measurable success and higher ROI. We can also provide full-service campaign fulfillment from inquiry to enrollment. Let's chat about your needs and goals soon.
PRINT DIGITAL BRANDING
Photography
We invite you to experience the benefits of responsive and immersive storytelling photography and video. For over three decades, Bill Parish has specialized in recruitment photography for select schools, colleges, and universities. Our history behind the camera predates all of our experiences at The Parish Group.
Our teams have an unprecedented degree of visual artistry within enrollment marketing. It’s common for our photographers, drone pilots, and designers to unite in the first stages of production, guaranteeing that your end goals are considered from the start.
“The Parish Group has enabled us to be more efficient and effective in our use of Slate, which has paid remarkable dividends. Their expertise, professionalism, and recommendations have helped us significantly move the needle in our enrollment efforts.”
Birmingham-Southern college
“The team at The Parish Group has been amazingly supportive to our operations process. They have exhibited stellar levels of service through their extensive knowledge of Slate and willingness to understand and improve our system. Slate is a wonderful tool, and our team has greater insight and command of the software’s benefits due to the experts at TPG. We are very thankful to count them as partners.”
MOREHOUSE COLLEGE
“The Parish Group is awesome! We love them. Here is our quote about how they helped us not only accomplish but exceed our goals and expectations. We recommend working with them for your future projects. They helped us turn around our Slate instance and our leads and applications have tripled since implementing their processes.”
CAMPBELL UNIVERSITY
“The Parish Group team is very much appreciated for all the work that they have done. The Parish Group’s rebranding efforts are going to help us get to the next level. I appreciate each team member and their positive attitudes. We realize The Parish Group genuinely wants what is best for the university.”
Mars Hill University
When it comes to Higher Education Marketing, we’ve been around the…well, you know.
LET’S CHAT:
Let’s connect today and get the right tools in your hand.