CASE STUDY: CAMPBELL UNIVERSITY

Case Study: Campbell University

The campaign brought a more personalized approach to the prospect pool, which has resulted in higher yield, all while raising the GPA and test scores, and lowering the discount rate.

Brief University Name Hit, qui sequias velique

SERVICES PROVIDED:

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CAMPAIGN SUCCESS:

203

Students applied for admission to Campbell from the 22,000 prospect search list

19%

Students enrolled from the search list

32%

Higher acceptance-to-enrollment rate for search students (compared to 25.3%)

“The Parish Group has partnered with our team to refine activity from the initial prospect stage through deposit in an effort to maximize both our time and resources. The Parish team has proven to be an invaluable partner in crystallizing our message and increasing conversions at each stage of the admission/enrollment funnel.”

—John Smith, Assistant Vice President for Enrollment Management
Campbell University

CUSTOM CAMPAIGN:

Through a collaborative effort, we developed a custom campaign to meet the goals of the enrollment office.

The campaign included a fresh, new look implemented on all printed and mobile materials. These included: a travel piece, viewbook four-color envelope, a variable letter, email communications, and a non-responder postcard series, all directing prospects to a mobile-friendly microsite.

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