Based on a successful advertising photography practice, specializing in professional and student recruitment, Bill Parish co-founded The Parish Group in 1987. His skill and leadership in evaluating, targeting, and capturing the university student experience have led to three decades of growth, innovation, and measurable success for client-partners. As creative director and lead photographer, he ensures that there is no lost communication between partner institutions and The Parish Group creative and production teams.
As institutional brand advocates, Bill’s teams consistently set standards in student search, targeted multichannel communications, and customer service. Bill prefers developing long-term admissions solutions and strategies through ongoing client-partner relationships. He has provided admissions and advancement counsel and assessments to over 100 colleges and universities.